Nature’s Own has selected premium quality, evidence based, natural ingredients to create Nature’s Own Cold & Flu Max-Relief, a specialised cold & flu complex containing Andrographis, Vitamin C and Elderberry to help relieve the symptoms and reduce the duration of colds and flu. Symptoms of colds and flu include sore throat, nasal irritation, and congestion, coughs, sneezing, runny nose and fever. The Andrographis used in this product is a quality Indian Echinacea that is also known as the King of Bitters. This medicinal plant has been used extensively in traditional Ayurvedic and Chinese medicine for a wide variety of conditions including reducing fevers. Vitamin C enhances this formula by supporting immune function and helping to maintain normal white blood cell (leukocyte) activity as well as stimulate the production of phagocytes. White blood cells, are involved in defending the body against microorganisms and phagocytes engulf and digest microbes and other foreign bodies. If taken when you first feel the onset of a cold & flu, Nature’s Own Cold & Flu Max-Relief may shorten the duration & lessen your symptoms.